Red-Letter Language (Howard Wight)

This is Howard’s most popular book. It contains more than 100 pages of capsule comments, disturbing questions, and responses to objections which will help you open more doors and close more sales. Agents across the country tell us how they review it prior to meeting with prospects and clients in order to have questions and power phrases which will act as attention-getters. You can’t afford to be without this little book. Many managers and general agents have given this book to their agents. One company recently purchased 700 copies for some of its agents.