One of the UK’s leading entrepreneurs explains how anyone can make a success of their business or career. Sandra Forte started out as a lowly salesman at the age of 21. Within six years he had started his own business, a successful independent financial consultancy practice which has grown ever since. The secrets of his phenomenal success are set out in this book. Dare to be Different provides a route map to entrepreneurial success which anyone can follow? All you need is confidence, courage, common sense, a sound knowledge of your product market- and a willingness to be different from the rest. In the book, the author describes the way in which he distinguished himself from the pack in the cut-throat world of financial services -including practical tips on how to acquire high-value clients or customers, and how to retain them once they’re on the hook. Dare to be Different is essential reading for anyone wanting to start or develop their own business.